Thursday 16 April 2009

The ad Tata does not want you to see

If TATA builds its port at Dhamra, Olive Ridley turtles will pay the ultimate price


Dear Mr. Tata,  
I am disappointed that despite the appeals of conservationists and fishing communities, over 200 scientists (25 of them from IUCN’s Marine Turtle Specialist Group), and nearly 100,000 of your own customers, TATA has not seen it fit to suspend construction, specifically dredging, at the Dhamra port in Orissa, which might have irreversible effects on the ecology of the area and the sea turtles that nest at the nearby Gahirmatha beaches. I know that while TATA has expressed its agreement to a fresh assessment, it has refused to suspend dredging in the interim. This suspension is indispensable if any assessment is to have meaning. As we are in the middle of the turtle nesting and breeding season, it is critical that dredging be suspended immediately pending an independent and comprehensive assessment of the environmental threat that the port poses. This assessment should then determine the future of the port. As part of your own customers who oppose continued port construction, I ask you once again to heed the calls of thousands of us who believe that the TATAs must put environmental concerns on par with profitability.

Sincerely Yours,

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